SaaSMargin — SaaS Pricing & Margin Calculator

Pricing Tiers

Tier Name	Monthly Price ($)	Active Customers	MRR
			$475
			$490
			$297

Total MRR

$1,262

Monthly recurring revenue

ARR
$15,144
Annual run rate

Total Customers

Paying seats

ARPU / Month

$33

Avg revenue per user

12-Month Growth Projection

Monthly growth rate: 10%

Month	MRR	ARR	Customers (est.)

Your Current Numbers

Current MRR ($)

Monthly Churn Rate (%) ?

Avg Subscription Price ($) ?

Include expansion revenue (upsells / add-ons) ?

Monthly Expansion Rate (%)

MRR Lost / Month

$150

Revenue bleeding out

Customers Lost / Month

Avg churned seats

New Customers Needed

Just to break even/month

12-Month MRR Erosion

-$1,616

If zero new customers

MRR Timeline — No New Growth

Month	MRR	Cumulative Loss	Customers Remaining

Unit Economics

Monthly ARPU ($) ?

Gross Margin (%) ?

Monthly Churn Rate (%) ?

Customer Acquisition Cost ($) ?

Server / API Cost per User / Month ($) ?

Customer LTV

$1,307

Lifetime gross profit

LTV:CAC Ratio
8.7x
Industry target: 3x+

CAC Payback

3.8 mo

Months to recover CAC

Avg Customer Lifespan

33 mo

1 / monthly churn rate

LTV:CAC Health Check

0x 1x Breakeven 3x Target 5x+

Healthy — you are well above 3x

Formula: LTV = (ARPU × Gross Margin%) / Monthly Churn • CAC Payback = CAC / (ARPU × GM%) • Lifespan = 1 / Churn Rate

Your Revenue Goal

Target Monthly MRR ($)

Estimated Paying Customers

Competitive Price Ceiling ($)

Target Gross Margin (%)

Required ARPU
$60
Avg price to hit goal

Gross Profit / Mo

$2,400

At target margin

ARR at Goal

$36,000

Annual run rate

Annual Value / Seat

$720

Revenue per customer/yr

Suggested Tier Structure

Suggested customer split: 60% entry, 30% mid, 10% top tier. The "Recommended" tier should anchor your marketing.

The numbers behind
your SaaS

Know your SaaS margins cold.